about

But first flavour

AN ITALIAN JOB.

Ah, Italians. They’re always late, always loud and always move their hands when they talk. Apparently, they’re also obsessed with food and you cannot dare to challenge any of their culinary ‘rules’.

Being Italian I can confirm that there is some truth to these stereotypes. I grew up with this culture, where everyone is brought up eating home-cooked meals prepared from scratch, usually with only a few ingredients, and where food is joy, passion, life, family, friends and mostly, exceptional flavour and taste. Food is an event, all of it accompanied by laughing out loud, waving hands and leaving early but always being late.

Italians are proud of real flavours and real food, and they want you to love it too. They spend hours cooking and baking for you. They want you to tell them that it was fantastic. Once you’ve said that, they’re going to tell you how they cooked or baked it. And you’d better be interested. That usually takes time as people have their local vendors and shops, and everyone thinks their products are the best. The battle of the flavours.

Italian food is also the upholder of nonna’s (grandma) traditional recipes (and nonna always knew and knows best) and although Italian regional cuisine is so varied and different, with everyone fiercely defending their local food and recipes as the best ones, there are two things that will always bring all Italians together: 1) real(ly) good flavour, 2) pineapples are fruit, not a pizza topping.

Portrait picture of the Italian baker kneading a dough

You are what you eat, so don't be fast, cheap, easy or fake (and please stop using buttercream on everything).

Someone I agree with

Bake to the future

about the baker.

The boy behind the baking

I’m Fabio, the guy behind the Italian baker. I was born in Venice and grew up in a house filled with seasonal food and meals made from scratch. My mum would often let me help her make sweet and savoury dishes of all kind. There was also tiramisu of course, and a lot of it. That’s the first memory I have got of me ‘baking’. And licking cream leftovers from the bowl.

1981-1995

1995-2020

It's baking man

Many years have passed since that memory but the one thing that hasn’t changed is my passion for food, tasty and flavourful homemade food. And to the cry of ‘no ready made stuff and fake flavours’, I’ve kept baking, cooking, and sharing my experiments with my family and friends. 

All about that bake

Until tough times came. But right when everything felt like it had fallen apart, one day I found myself staring at a simple dough that was slowly rising in the oven and I felt so damn happy – and oh, that tasted so good – that I decided to go on a mission from baking. This is how the Italian baker was born.

2020-PRESENT

Nobody puts flavour in a corner

A baking manifesto.

Today use

REAL FLAVOURS.

Let’s talk about really good bakes and true flavour, not the other crap.

Today is

REAL(LY) TASTY.

Life is too short to eat bad bakes. You deserve something real(ly) delicious.

Today tastes

SERIOUSLY GOOD.

Quality bakes from scratch and so damn good they’re Italian granny approved. 

Today you

MAKE IT AND EAT IT.

Adding flavour to your life is not as difficult as you think. Help is only a recipe away.

This way for

MORE ITALIAN WISDOM.

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